In an exciting twist for crypto enthusiasts, Google has taken its blockchain game to the next level! They've just made life a whole lot easier by weaving the Ethereum Name Service (ENS) right into their search engine. Imagine this: you can now type in any .eth domain and get the corresponding Ethereum (ETH) balance right there in your search results. No more hopping from site to site—Google's got your back!
This move is part of Google's grand blockchain support strategy, following cool initiatives like ETH wallet tracking and even throwing some blockchain bash events. ENS.ETH themselves let the cat out of the bag in an October 9 tweet, confirming that this feature, which had been a best-kept secret for a select few, is now unleashed for everyone around the globe.
Nalin, our friendly Web3 insider at Google, spilled the beans that Ethereum faucets for the Sepolia and Holesky test networks have also jumped on the ENS bandwagon. Now, users can pop in their .eth address and snag some test ETH “drips.” It's like a crypto rain dance!
In another fab collaboration, ENS announced a team-up with domain registrar GoDaddy earlier this year. This partnership is like a bridge between the Web3 and Web2 worlds, letting users link their .eth names to regular domains without shelling out extra cash. It's a win-win, especially for those who dreaded the high gas fees.
Think of the ENS system as the Internet's name tag for Ethereum wallets. Instead of juggling a jumble of letters and numbers as a wallet address, you can share something simple like yourname.eth. It's all about making crypto user-friendly!
Google's love affair with Ethereum kicked off in May 2023 when they let users peek at ETH balances directly in search results. Fast forward to March 2024, and they expanded this feature to include ENS domains. So, when you search for something like Vitalik.eth, you get a treasure trove of blockchain info—ETH balance, wallet address, the works!
This ENS integration is just the latest chapter in Google's crypto saga. Back in 2022, they rolled out features for Ethereum wallet holders to keep tabs on their Ether without leaving the search page. And who could forget the animated pandas celebrating the Ethereum Merge from proof-of-work to proof-of-stake?
Plus, in 2023, they jazzed up their crypto advertising policy, welcoming “Cryptocurrency Coin Trusts” into the fold. This opened the door for big players like BlackRock to showcase their Bitcoin ETFs in search results. Google's not just a search engine—it's becoming a crypto wonderland!
